Nike Mag 2015 is a brand new product which has self-lacing system. It is a remarkable advance of technology for the wearing item.
The target audience are collectors, celebrities, Back to the Future fans and technology enthusiasts.
The target audience are collectors, celebrities, Back to the Future fans and technology enthusiasts.
"We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes." - Mark Parker
It could be observed that the target of this product is athletes.
The main competitors of the brand, Nike are Adidas and Under Armour undoubtedly. However, for this product, Nike built a totally distinctive feature on the product and also create a quite unique market compare to the other two brands. Therefore, for now, the Nike Mag has incomparable competitor. Although Nike seems a leading brand in the market now, the development of technology is fast nowadays and also if this kind of product becomes a trend, the other brands would not miss the chance to follow up.
In the challenge, we decided to take elders as out target.
The elders may want to buy the product which is useful, easy, comfortable and also safe.
The Nike Mag just has those features.
In fact, it not only fit elders' needs, but the disabled people like people has back problem, motor dysfunction or Parkinson's disease.
The following is the press release that we wrote for the new target.
Resources
http://news.nike.com/news/nike-mag-2015
http://sneakernews.com/tag/nike-mag/
https://www.michaeljfox.org/
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